Project team:

Architecture and design: Mackay + Partners
Facade: Rosskopf + Partner, www.rosskopf-partner.de, Architectural Aluminium Ltd., 5D Engineering

12. Jul 2017

How Motel One in London succeeds in making its mark in the urban landscape.

Text: Jo-Eike Vormittag
Photos: Nick Kane Photography


If you want to be successful and stand out for your own unique qualities, you quickly find yourself making every attempt to attract attention. This is a pretty effective means of addressing such situations. You do not have to be particularly loud or flashy in an attempt to stand out. It sometimes works better if you take a discreet, gentle or quiet approach to reach your goals. When a hotel chain chooses to set up business in London, it can certainly be helpful to also consider taking this approach to enhance your visibility – and become a recognisable beacon in the densely packed cityscape.

What is new, however, is that Motel One, a German hotel chain, decided to set up business on British soil not only by continuing to work along the lines of the highly successful philosophy of the growing company, which is not automatically a guarantee for overall success given the size of the competition in the metropolis, but by building a hotel featuring a unique lighting design concept for the hotel facade. A ray (or rays) of hope, in the truest sense of the word, spilling out between the existing architecture in the city’s busy financial district, inviting people to take a closer look and step inside.


The full version of the article can be found in PLD No. 105 as well as in our PLD magazine app (iPad App Store).


 

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