Project team:

Interior design: Karim Rashid;
Lighting design: Lichtwerft Nord – Oliver Waldleben;

12. Apr 2017

The Fun Factory in Munich/DE.

Text: Jo-Eike Vormittag

When two like-minded people love each other so much that they feel attracted, rejected, surrounded or connected via telepathy, we attempt to describe this kind of relationship as an invisible band that links the two. In the project that is the focus of this article, the kind of unspoken feelings described above also apply, but could be seen as having a double meaning. A visit to the Fun Factory boutique in Munich might even lead to sensory or extrasensory ties between partners being strengthened or rediscovered. At the same time, Fun Factory features ties of a different, and highly visible kind: lines of light that wind their way between the sections of the design boutique.

There is nothing that design and light cannot change or impact when it comes to content. Together they have the power to accentuate, underscore or, thanks to their quality, render a topic such as eroticism as being the most natural thing in the world, to de-emotionalise it without alienating it.

When it comes to the shopping experience itself, Fun Factory is literally in a league of its own. This new branch of one of Europe’s largest manufacturers of stylish love toys is located in the centre of Munich. The narrow retail space was something of a challenge for the designers: technically speaking, and with regard to the lighting. Especially since the products on display are not exactly everyday items. The retail space comprises two levels on which the love toys, dessous and lingerie are discreetly and tastefully presented. There are no overloaded shelves, no garish colours and no overdressed mannequins. The atmosphere radiates joie de vivre, sexiness and eroticism – of course – but all presented to achieve a certain stylish elegance!

The lighting comprises basically only LED technology. The overall space is made up of clearly defined zones, each of which has received an appropriate lighting solution: the shelves and counters where the products are displayed, the floor and the ceiling, plus the shop windows with the mannequins on the ground floor. To create an aesthetic setting for the articles exhibited on shelves along the side walls, gimbal-mounted recessed ceiling downlights are focussed on the central section of the shelving, at customer eye-level. The upper and lower sections of the shelving units are illuminated by light strips integrated into the fronts of the shelves. Light strips – continuous lines of light – are widely applied in the store, and fulfil two purposes: they enable the lighting effect to be applied exactly where it is needed, and because they are so flexible in application they lend themselves to creating decorative effects.

This design feature substantially enhances the depth of the retail spaces and encourages shoppers to follow the pattern of lines on their journey of discovery through the space.

The full version of the article can be found in PLD No. 104 as well as in our PLD magazine app (iPad App Store).


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