07. Mar 2009

No. 65 Museums and exhibitions

Feb/Mar 2009

To life!
Contemporary Jewish Museum San Francisco/USA
Text: David Müller
Saturday, June 7, 2008: rock’n’roll bands, comedians and DJs have come from all over the United States to San Francisco’s downtown. Why? It is the night of the Grand Opening of the new Contemporary Jewish Museum. The cultural centre was designed by architect Daniel Libeskind and is, in fact, his first project in North America. It has taken ten years to convert an old power substation into a place to house modern Jewish culture and art. The result: an exciting facility that, with its stunning architecture and a great lighting concept developed by Auerbach Glasow French, literally says “Yes” to life.

Swiss precision
Precious items on show at the IWC Watch Museum in Schaffhausen/CH
Text: Prof. Susanne Brenninkmeijer/David Müller
Switzerland is well-known for chocolate, penknives, bank secrecy… and of course the fact that the small Alpine state manufactures timepieces of premium quality. The company IWC has been at home in Schaffhausen for nearly 150 years producing fine chronometers. In 1874 Johann Gottfried Meyer designed the manufactory of the International Watch Company, into which a museum was integrated in 2007. The lighting concept for the museum was developed by Thomas Mika from the Zurich offices of Reflexion AG, and it functions with the same high level of precision and dependability as Swiss clockwork.

Close encounters of the third kind
The BMW Welt in Munich/D
Text: Prof. Susanne Brenninkmeijer
The new building that houses BMW Welt looks as if it is from another planet. The Exhibition, Events and Delivery Center is the latest of three buildings that make up the BMW ensemble in Munich. The existing structures might well be described as historic, and the new addition definitely had to be able to hold its own. The new building was designed by a team of architects from Coop Himmelb(l)au. Its striking outward appearance means it can stand proud next to the famous “four-cylinder” administration building and the shiny silver BMW Museum, both designed back in the seventies by Prof. Karl Schwanzer.

Appreciating Shape
Text: Piergiovanni Ceregioli
The “Appreciating Shape” project came about as the result of a conviction central to every aspect of iGuzzini’s acclaimed corporate strategy: light is essential for understanding the world surrounding us. When illuminating works of art in particular, lighting must be properly studied, designed and implemented, given that it has a crucial influence on the preservation, perception, analysis and understanding of the work. iGuzzini suggested investigating the issue of the perception of the work of art by working on a copy of an original masterpiece.

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