Project team:

Architecture and design: Zaha Hadid;

12. Apr 2017

The Stuart Weitzman flagship store in Milan/IT.

Text: Alison Ritter
Photos: courtesy of Jacopo Spilimbergo

Have you ever wondered who designs Pep Guardiola’s suits or Brad Pitt’s sunglasses, or where Zaha Hadid buys her shoes? When it comes to shoes, Pep and Brad can be pretty choosy too. In fact, shoes can become quite an obsession. Apparently a woman owns on average 20 pairs of shoes at any given time, and a few years back The Museum of New York’s Fashion Institute of Technology actually staged an exhibition entitled Shoe Obsession. Shoes reveal a person’s identity – character even – and are a sign of their frame of mind on the day they wear them. But what about the day they buy them…

Online shoppers have the advantage of relaxing with a coffee or a glass of wine – with or without friends – when they are looking to buy shoes, boots or sandals, but they are really missing out if they live somewhere near a Stuart Weitzman outlet and do not take the time to succumb to the shopping experience first-hand. Designer Stuart Weitzman has boutiques all over the world from New York to Milan, from Paris to Beijing.

The range of styles and attention to detail show very clearly that the fashion footwear he produces, using unexpected materials and in forms and constructions that push the boundaries of traditional footwear, reveals the touch of a master shoemaker. Not surprising then that he chose to commission renowned architect Zaha Hadid to design an innovative retail concept for his six-window flagship store on the iconic Via Sant’ Andrea in Milan, Italy, one of the world’s premiere shopping destinations. When the almost 300 square metre boutique was opened the owner hosted the event with none less than the iconic Kate Moss.

The concept developed by Zaha Hadid reinforces Stuart Weitzman’s vision and commitment to breaking new ground. The flagship store in Milan not only demonstrates that Weitzman himself is at the forefront of style and design; his fashion store can now be added to the list of Zaha Hadid projects that people flock to see and experience in different parts of the world.

The full version of the article can be found in PLD No. 104 as well as in our PLD magazine app (iPad App Store).


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