Project team:

Architects: akyol kamps : bbp architekten bda GmbH
Lighting design: Bartenbach lighting design
Facade design: akyol kamps : bbp architekten bda GmbH / Urbanscreen GmbH & Co KG
Media architecture: Urbanscreen GmbH & Co KG
Media engineering: Intermediate Engineering GmbH
Artistic content: Urbanscreen GmbH & Co KG
Project management: Becken Development GmbH

Products applied:
For the media facade: Multivision LED-Systeme GmbH, Onlyglass GmbH
LEDs: Cree

12. Jul 2017

Mediatecture: the Klubhaus St.Pauli in Hamburg/DE is the result of an innovative symbiosis.

Text: Joachim Ritter
Photos: Bartenbach Lighting Design, Urbanscreen GmbH & Co KG

Media facades are not the solution for every location. Times Square is not everywhere. And yet if a street or a location is to be defined as part of an overall media surface concept, then the challenge is all about differentiating between what is normal and what is special. In the case of the facade of the Klubhaus St. Pauli in Hamburg/DE a work has been achieved which is definitely a world-first. It does not turn St. Pauli into Times Square; when it comes to creativity, it actually leaves Times Square behind. This becomes especially clear when the two-dimensional quality of the media facade undergoes its fascinating transition…

The Klubhaus St. Pauli featuring a striking, world-first media facade is located in one of Hamburg’s key entertainment and nightlife districts. The six-storey building houses music clubs, office spaces, bars and restaurants and live event locations. The media facade, which features a novel symbiosis of architecture and media design – dynamic mediatecture – lends itself to a wide range of fun uses, including opportunities for interaction. The design comprises a combination of architecture and media installation, in which moving images and a building structure are understood as equal components of the building’s identity. And that is not the only reason why the media facade on the Klubhaus St. Pauli is worlds apart from conventional architectural screens. The transparency of the facade is also unparalleled. Apart from the fact that core visuals – artistic video animations – were custom designed for the architecture and to align with the structure of the building, its location and usage.

The structure itself, with a total floor area of 5000 square metres, was designed by akyol kamps : bbp architekten, who worked closely together with the creative minds from the Bremen-based design studio Urbanscreen from the design phase onwards. The architecture and the media installation were developed in parallel. Urbanscreen are responsible for the design and the artistic direction of the media facade. This was realised in collaboration with the lighting designers from Bartenbach lighting design, Multivision LED-Systeme GmbH, Onlyglass GmbH and the media engineers from Intermediate Engineering.

The media facade covers a surface area of approximately 700 square metres. It is not merely yet another screen within the urban landscape, but an integral system embracing the architecture and the sequences of moving images. Given the completely new approach applied, the conventional screen format can be broken up and redistributed across the surface of the building in the form of a topographical layout. The light sources integrated into the facade and applied to generate the images and visual impressions include classic architectural lighting equipment and high-resolution LED meshes. These consist of three different media modules: 177 square metres of high-resolution media mesh, 265 square metres of RGB surfaces, and 50 square metres of high-resolution transparent glass displays in the external elevator section of the building join forces with the sections of the facade left blank to create the overall concept.

The full version of the article can be found in PLD No. 105 as well as in our PLD magazine app (iPad App Store).


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