17. Aug 2015

Shopping becomes an experience

Photos: Oktalite

We are turning more and more into a society of shoppers, spending increasingly more time in retail spaces – supermarkets, fashion boutiques, drugstores, home depots or pet shops… Some shops we tend to pop in and out of; in others we are happy to spend hours on end. The important thing is finding what you set out to buy. Naturally the retail spaces need to be bright enough to see the products on display and make the right choices, but accent lighting or mood lighting to create the right  atmosphere can have far more effect on the shopper. In a nutshell: retail spaces are designed to actively promote sales. In this age of e-commerce, architects and interior architects are required to design attractive spaces that communicate messages and turn shopping into a real experience. And the right lighting plays a key role. Appropriately designed lighting solutions can arouse curiosity, encourage potential customers to overcome their inhibitions about entering a certain shop or boutique, prolong the length of stay of the shopper and inspire the urge to buy. In short: they pave the way for successful sales. LED luminaires are a highly efficient solution in this context, since they can be programmed to generate impressive dynamic lighting effects. Emotional systems work well in shop window displays. The goal is to catch the eye of passers-by, to attract attention and to reinforce the potential customer’s impression of quality and value. This can be achieved by applying dramatic lighting scenarios that use changing colour temperatures and luminous intensities, and light from different directions. In the retail spaces themselves dynamic systems can be programmed to adjust the luminous intensity and colour temperature to create a pleasant transition from outdoors to inside. This makes for an inviting atmosphere inside the space and encourages shoppers to stay longer. Shopping malls and large-scale shopping centres require circadianadjusted lighting systems, since visitors tend to spend several hours there. This means that the luminous intensity and colour temperature are automatically adjusted to align with real-time daylighting conditions. It is especially important to create a feeling of well-being in windowless interiors. If people feel good, the shopping centre will become a lively and inspiring space.


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